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Speedway Motorsports

2020 Coca-Cola 600 TV Campaign

Development of concept for broadcast campaign and social activation for the 2020 Coca-Cola 600 during COVID-19.
Agency Credit: Tattoo Projects
Creative Director: Buffy McCoy Kelly

Director of Production: William Boyer
Associate Creative Director: Kenny Duncan
Art Director: Lauren Kauffman

​Copywriter: Phillip 
Burrows

SOCIAL ASSETS

Developed a series of social stickers, as well as a social giveaway campaign to entice viewers to engage online and boost viewership.
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  • Home
  • About/Contact
  • Personal Projects
  • Victory Motorcycles
  • Sheetz
  • U by Uniworld
  • Hostess
  • Dick Stevens
  • NOR
  • GreenWorks
  • UNC Charlotte Athletics
  • CHS Bariatrics
  • Pylon
  • MilkSplash
  • Azamara Club Cruises
  • UNC Charlotte
  • WorkHorse