Speedway Motorsports
2020 Coca-Cola 600 TV Campaign
Development of concept for broadcast campaign and social activation for the 2020 Coca-Cola 600 during COVID-19.
Agency Credit: Tattoo Projects
Creative Director: Buffy McCoy Kelly
Director of Production: William Boyer
Associate Creative Director: Kenny Duncan
Art Director: Lauren Kauffman
Copywriter: Phillip Burrows
Creative Director: Buffy McCoy Kelly
Director of Production: William Boyer
Associate Creative Director: Kenny Duncan
Art Director: Lauren Kauffman
Copywriter: Phillip Burrows
SOCIAL ASSETS
Developed a series of social stickers, as well as a social giveaway campaign to entice viewers to engage online and boost viewership.
