Visit Norway & Norwegian Air
Experiential Activation
Agency Credit: Big Idea Group
Creative Director: Alex Trevisan
Experiential activation with the purpose of raising awareness of Norways local culture and Norwegian’s low-cost direct flights from LAX and JFK to Oslo. Latching onto the overlap of tourism in Norway and the Fashion Week crowd, we launched NOR, a mysterious fashion collection that Visit Norway and Norwegian were behind. We were also partnered with an award-winning international designer, brand sponsors and partners to increase impressions and campaign visibility. The activation included many different marketing materials and mediums including, print, OOH, digital, paid social, influencer marketing and a huge PR push with a pretty spiffy PR kit.
The campaign resulted in over 29 million impressions, 98,000 page views and a 19% conversion rate.
Creative Director: Alex Trevisan
Experiential activation with the purpose of raising awareness of Norways local culture and Norwegian’s low-cost direct flights from LAX and JFK to Oslo. Latching onto the overlap of tourism in Norway and the Fashion Week crowd, we launched NOR, a mysterious fashion collection that Visit Norway and Norwegian were behind. We were also partnered with an award-winning international designer, brand sponsors and partners to increase impressions and campaign visibility. The activation included many different marketing materials and mediums including, print, OOH, digital, paid social, influencer marketing and a huge PR push with a pretty spiffy PR kit.
The campaign resulted in over 29 million impressions, 98,000 page views and a 19% conversion rate.
Pre-Event
POST EVENT
